Established in 1997, Shamir Insight sells and markets occupational lenses under various brands, such as the Shamir Autograph, Shamir Creation, Shamir Piccolo, Shamir Attitude, Shamir Genesis and Shamir Office. It also offers Freeform Lens Technology and EyePoint Technology, which are software programs that utilize ray tracing to compute optical properties and simulate human vision. The company serves clients in the United States, Canada and Mexico. Shamir Insight distributes products through a network of more than 300 optical laboratories. The company is a member of the Vision Council of America and the Optical Laboratories Association. It also supports the Check Yearly See Clearly program organized by the Vision Council of America. Shamir Insight is a wholly owned subsidiary of Shamir Optical Industry, which is a publicly traded company engaged in the development, design and manufacture of lenses and molds for the ophthalmic industry.