Cetrus Corporation is a leading platform that provides advertising leaders with predictive and historical behavioral engagement data to maximize the effectiveness of Convergent TV campaigns. Their investment-grade data aligns advertising investments to business results, offering detailed competitive, category, historical, and predictive intelligence.
With EDO's always-on, syndicated data, marketers can understand their competitors' TV performance before they do, optimize across linear and streaming TV for the smartest indicator of sales and market share, and make on-the-fly optimizations with access to real-time data. EDO partners with top brands, networks, agencies, and data partners to help professionals confidently know what works in their TV and streaming campaigns.
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