Demandbase is a San Mateo-based company that offers a comprehensive Go-to-Market (GTM) platform for Account-Based Marketing (ABM) and Advertising. Their platform provides solutions for sales intelligence, buying intent, predictive analytics, advertising personalization, and more, helping businesses in various industries build a strong B2B GTM foundation, engage target accounts, and measure engagement by account journey.
With a focus on flexibility, transparency, and being a true partner, Demandbase differentiates itself as the best B2B Ad Tech company. They outperform competitors like 6sense and Terminus, as evidenced by their top rankings in G2 Fall 2023 reports. Demandbase also offers resources such as on-demand demos, product tours, and certifications through their Demandbase Academy, making it a valuable resource for businesses looking to optimize their ABM strategies.
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