Fresh Concepts is a leading produce management company based in Murrieta, CA. With over 30 years of experience in the industry, they offer a comprehensive produce program that allows clients to lock in pricing year-round and avoid seasonal fluctuations. Their industry-leading technology provides clients with insights into price trends, commodity information, order history, and recall alerts. As a distributor-neutral company, Fresh Concepts works with over 150 distributor partners, giving clients the flexibility to purchase from their preferred distributors without the need to switch. They are committed to food safety and risk management, setting trends and leading the way in the industry.
Fresh Concepts prides itself on being an extension of their clients' teams, handling all their produce needs. Their team of experts constantly seeks out the newest innovations in products, the best produce distributors, and the growers with the greatest potential to provide the best quality products. They cultivate genuine relationships with their grower-shipper partners, working closely together for the benefit of their operator clients. With unparalleled data and price transparency through their state-of-the-art client dashboard, Fresh Concepts brings innovation to operators every day.
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