Located in Moraga, Calif., EquiBrand Consulting is a management consultancy, specializing in strategic marketing, planning and implementation. It offers a range of services, including marketing effectiveness audit, market and competitive assessment, segmentation and market planning, brand identity and strategic positioning, brand architecture, portfolio management, brand naming and identity implementation. Moreover, the company provides brand integration services, growth strategy and planning, new product development and new product process development, to name a few.