Jinx, founded in 1999, started as a clothing brand with a mission to celebrate all things nerdy. Back then, geekery was not widely accepted, making Jinx a pioneering flag-bearer for those passionate about computers, D&D, Star Trek, and hacking. The brand's roots in the hacking scene, especially at the DEF CON hacker con in Vegas, fostered a sense of acceptance and belonging among like-minded individuals.
Over the years, Jinx forged partnerships with various groups and creators, including collaborations with renowned names like Felicia Day, Alex Albrecht, and MinecraftChick. The brand evolved through multiple website iterations, nurturing a creative community long before the rise of social media. Jinx also engaged in creating videos and hosting events that brought people together, emphasizing camaraderie and shared interests.
Furthermore, Jinx developed an extensive range of shirts inspired by popular games like World of Warcraft, Minecraft, League of Legends, and Cyberpunk 2077. These designs resonated with fans of gaming culture, showcasing a deep appreciation for the gaming community. Despite the closure of the Jinx website after 23 years, the brand's legacy of celebrating nerdy passions and fostering genuine connections continues to resonate with fans.
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