Merle Norman Cosmetics has been in operation since the roaring 20s, when it originated the now-popular phrase, "Try before you buy." This business concept was foreign to consumers then, but the idea of allowing clients to test out Merle Norman's huge line of cosmetics before purchasing built up a huge customer base. It now has more than 2,000 independently-owned franchises across the U.S., Canada and Mexico, including this location in Oceanside. This location offers face and body care products and tips. Free makeovers are given to potential buyers and Merle Norman offers full-service makeup application for weddings, formals and much more.