Terra Firma is a prominent private equity firm based in Europe, known for its operational approach in transforming businesses and creating value for stakeholders. With a portfolio that includes Annington, the largest private owner of residential property in England and Wales, as well as other notable ventures such as Welcome Hotels, Food Folk, and Hand Picked Hotels, Terra Firma focuses on acquiring and enhancing businesses to make them best-in-class.
Driven by a commitment to building better businesses, Terra Firma's investment strategy revolves around transforming the strategy, operations, and finances of the companies it acquires. Led by Guy Hands and a dedicated senior team, the firm's operational expertise and focus on value creation have positioned it as a leading player in the private equity industry.
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