Tortoise General Store is a unique establishment in Los Angeles, CA that offers a curated selection of timeless Japanese home goods with rich stories behind them. Since its inception in 2003 on the vibrant Abbot Kinney street, the store has evolved to embody a philosophy centered around enhancing daily life with items that grow in value over time.
Founded by the husband-and-wife team of Keiko and Taku Shinimoto, Tortoise General Store aims to provide tools for a slow and steady lifestyle, allowing customers to appreciate craftsmanship, tradition, and the beauty of simplicity. Inspired by the concept of 'tortoise life', the store encourages a mindful approach to consumption, emphasizing quality over quantity and the significance of cherishing everyday essentials.
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