VRTCAL Markets, Inc. is an Open SSP company based in Santa Barbara, CA, dedicated to bridging the gap between mobile publishers and advertisers. Their proprietary platform offers a range of cutting-edge features, including SDKs, oRTB, and multiple mediation types, to increase the value of publisher inventory and connect them directly with advertisers.
With a focus on demand-path optimization, VRTCAL helps publishers improve efficiency, reduce latency, and increase revenues and margins. Their innovative technologies, such as MRAID support for engaging advertisements and DAAST Rewarded Audio ad units, enable publishers to monetize their mobile applications and sites effectively.
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