Whiting's Foods, founded in 1953, is a family-owned and operated business that offers a variety of food and beverage products and services. It is a small-scale business that operates various refreshment stands and more than 20 boardwalk food locations on the Santa Cruz Beach Boardwalk. The company features a selection of concessionaire services, including dessert specialties, pizza, tasty treats and funnel cake stands. Its staff and employees also serve areas around schools, sports and other activities. In addition, it conducts volunteer fundraising programs that include boardwalk promotions during spring weekends and monthly seasonal breaks. Whiting's Foods is located in Santa Cruz, Calif.
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