Mobile Accord Inc in Denver, CO operates GeoPoll, a Media Measurement service focusing on Nigeria. GeoPoll collects daily data on TV, radio, and print ratings across Nigeria, offering insights on top performing media stations, programs, and demographics.
Brands, media houses, and research agencies benefit from GeoPoll's data by viewing top performers, calculating ROI of advertisements, and planning media spend effectively. Developed with Kantar Media, this service extends to over 10 countries in Africa and the Middle East, aiding in informed decision-making for media strategies.
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