HistoryOpen at the current location since 2006.SpecialtiesHeartland Gold was founded back in the 1990's by Wesley A. Roe. Wes and his extended family have lived in and around Hardee County for four decades. The mission of Heartland Gold is very simple. We will provide fine jewelry and top notch service to the citizens of Wauchula. Heartland Gold is the only fine jewelry store in Wauchula and offers the best selection of jewelry in Hardee and DeSoto counties. Also, if there is a special item you desire that's not normally carried by Heartland Gold...we'll find it for you. These days it may seem hard to find an independent store where you can talk with the owner who does the work himself. Well, it's not that hard, just come into Heartland Gold and say