The Crank platform is B2B network that will connect record labels, managers, concert promoters, arenas, clubs, theaters, PRO's, agencies, sponsors, digital platforms, cable networks and other verticals into a custom engineered and secure digital environment. The entertainment and live event industry is fragmented with different systems, disparate processes, and disjointed connection points. These industries share common business interests, but have no standard gateway or hub of communication for connecting and conducting commerce.