Alexander Babbage Inc is a leading provider of actionable mobile and POI location data for various industries including shopping centers, cultural attractions, healthcare, financial institutions, and retail destinations. With over 150 million devices tracked and 20 years of industry expertise, their TruTrade platform offers meaningful and statistically reliable data, along with white-glove consulting services and a SaaS dashboard. Built on ESRI ArcGIS, their platform provides superior mapping and advanced data analytics, allowing clients to move beyond foot traffic and gain insights into visitor profiles, spending analytics, and more.
What sets Alexander Babbage apart is their focus on turning data into action. They understand that it's not just about having a pretty dashboard, but about using the insights to impact outcomes and achieve real-world business objectives. With a team of industry experienced analysts, they provide strategy, actionable insights, customized analysis, sales tools, and processes to help clients solve specific business issues and achieve results. Their TruTrade platform has been successfully used by major REITs, botanical gardens, financial services agencies, and more, making Alexander Babbage the industry leader in data-driven solutions.
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