Viant Technology is a pioneering company in Atlanta, GA, specializing in people-based advertising and programmatic technology. With their advanced solutions, marketers and media owners can go beyond third-party cookies, leverage first-party data, and effectively reach target audiences across various emerging channels.
They offer a comprehensive suite of services, including a demand-side platform, identity resolution, data solutions, machine learning optimization, and advanced reporting. Viant's innovative approach allows for omnichannel execution, measurement from a single platform, and engagement with audiences in emerging channels such as CTV, digital audio, digital out-of-home, and in-game advertising.
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