Sawtooth Technologies, based in Northbrook, IL, specializes in advanced market research software solutions. Offering a range of cutting-edge tools, Sawtooth Software simplifies complex research processes, making it the top choice for industry experts seeking efficient and effective survey software. From product and price optimization to competitive landscape analysis, the platform provides a comprehensive suite of market research methods to drive data-driven decision-making.
With a focus on choice analytics over standard rating scales, Sawtooth Software ensures accurate and unbiased data collection. Techniques like MaxDiff scaling and conjoint analysis replicate real-world shopping scenarios, enabling businesses to prioritize product features, validate messaging, and understand customer preferences with precision. The software's core products, Lighthouse Studio and Discover, empower users to conduct in-depth analysis, run market simulations, and create customized surveys, all supported by free technical assistance and extensive learning resources.
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