Comscore is a leading provider of trusted currency for planning, transacting, and evaluating media across various platforms. Their solutions cater to measuring advertising effectiveness, connecting digital audiences, and maximizing marketing impact for industries such as automotive, pharmaceutical, and technology.
Through their programmatic targeting division Proximic, Comscore empowers media buyers and sellers to activate precise audience and content targeting segments. With a focus on providing insights and resources, Comscore helps businesses understand the value of social media audiences and enhance return on investment.
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