Hat World, by Lids, is located inside the College Square Mall in Cedar Falls. This store carries hats with every imaginable logo on them, from sports teams to city abbreviations. The store also offers driving caps, brimmed hats, women's motif caps, military style hats, fedoras and more. The most popular cap currently is the New Era. The store carries hat accessories, hat cleaning and care products, as well as sunglasses.
