Van Sant Ad Specialties is a family-owned business located in Edgewood, KY. With a focus on providing promotional products, they aim to create meaningful connections with their target audience through strategic and targeted social media marketing. Their content marketing strategies include triggering emotion and credibility, sparking relatability and making connections, and encouraging action and conversion. By following the TERA method and offering free samples or consultations, they strive to increase profitability and provide valuable experiences for potential clients.
Working with family has its pros and potential issues, and Van Sant Ad Specialties understands the dynamics of a family-owned business. They emphasize the trust and quick decision-making that comes with working closely with loved ones. However, they also acknowledge the potential issues of blurring the line of leadership hierarchy and mixing business and personal lives. With a focus on profitability, they navigate these challenges to maximize their company's success and build a family legacy.
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