History
The Phigur Formula is a combination of concept and purpose. Phigur Apparel, by design, is a brand that identifies with every woman ... It's the Essence of feminine empowerment, the Acceptance of one's physical form, and the Freedom to embody it with confidence. Phigur Apparel was born out of a true appreciation for style and a hunger for creativity. Its logo and tagline artfully depict body image acceptance and a positive affirmation of the female form. Phigur Apparel is centered around the belief that ... Every woman exudes beauty regardless of size, shape, or weight, Embracing your figure is the key to your confidence, and What you tell yourself about yourself affects your outlook on life.
Specialties
Phigur specializes in apparel for active women of all shapes and sizes. Featured items include sports bars, sweatsuits, tees, capri pants, yoga pants, hoodies and much more.
