Forbes Consulting Group LLC, based in Lexington, MA, is a consultancy led by a team of psychology academics who specialize in understanding the mindset of businesses and consumers. They offer tailored guidance in market immersion, target marketplace analysis, brand equity, competitive positioning development, communications analysis, and consumer motivation analysis for clients in pharmaceutical, consumer goods, financial services, and advertising industries.
With a focus on providing personalized strategies, Forbes Consulting Group works closely with each client to address their specific needs and challenges. Their expertise in psychology enables them to offer unique insights and solutions that help businesses make informed decisions and achieve their goals in today's competitive marketplace.
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