Resonance Group, a Six-Sigma certified research and consulting group based in Salem, MA, was founded in 1996 by Steve Gang and his colleagues in neuroscience and psychology. Their proprietary methodology, Resonance, aims to uncover and measure the fundamental drivers behind decision-making processes.
With a client roster that includes industry giants like Coca-Cola, American Express, and GE, Resonance Group collaborates with businesses to delve into the intricacies of consumer behavior and strategic decision-making, providing valuable insights for informed business strategies.
Generated from their available business information