Snowplow is a global leader in customer data infrastructure (CDI) for AI, providing organizations with the tools to collect and leverage customer behavioral data for AI-driven marketing, digital products, customer experiences, and fraud mitigation.
The platform offers solutions for analytics, digital analytics hub, marketing attribution, eCommerce analytics, real-time operations, and real-time personalization. Snowplow caters to various industries like games, media & entertainment, retail, and software, empowering data engineering, data science, marketing, and product teams.
With a focus on data quality and governance, Snowplow ensures high-quality first-party customer behavior data collection, real-time enrichment, and governance across different platforms. The platform simplifies data modeling and analysis, offering pre-built data applications and out-of-the-box data models for quick insights.
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