Directions Research, based in Novi, MI, is an insights and analytics company specializing in providing actionable insights for various industries including consumer goods, healthcare, finance, technology, retail, and restaurants. They offer services such as market assessment, brand equity tracking, innovation, product testing, and shopper insights.
What sets Directions Research apart is their commitment to delivering powerful insights and recommendations in a clear and concise manner, avoiding overwhelming reports and confusing charts. They excel in design consultation, advanced analytics, data collection, reporting, and data management, ensuring a seamless partnership with their clients to address unique objectives effectively.
With over 30 years of experience, Directions Research has established itself as a trusted advisor and top insights and analytics company in the industry. Their personalized solutions, flexible research designs, and dedication to client success have earned them recognition as one of the top 25 market research companies, providing unparalleled deliverables and reporting services to meet the needs of their clients.
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