Fanatic U, formerly known as Action Toy Co., traces its roots back to 1982 when Greg Every introduced a variety of playful items at the Gibraltar Trade Center. From battery-operated cars to barking dogs, the initial offerings captured the imagination of many. Fast forward to 1984, with the Detroit Tigers clinching the World Series, Action Toy evolved into Action Sportswear. Venturing beneath the walking bridge on I-75 at Tiger Stadium, they unveiled the iconic "Bless You Boys" t-shirts, marking a significant milestone in their journey.
Transitioning from local vendor to a national presence, Action Sportswear hit the road, showcasing their merchandise at prestigious championship events across the country. Despite their nationwide ventures, their heart remains in Detroit, where they have established a strong presence with outlets in Garden City, Southgate, and Detroit. Catering to sports enthusiasts of all ages, these stores offer a plethora of Lions, Tigers, Red Wings, Pistons, Wolverines, and Spartan items, ensuring fans can flaunt their team spirit in style.
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