The Parade Company, based in Detroit, MI, is renowned for producing America’s Thanksgiving Parade, a beloved annual tradition. Led by President & CEO Tony Michaels, the company aims to create a stunning, world-class headquarters and studio that honor Detroit’s heritage while embracing its future. This vision includes re-imagining the Brodhead Armory into a space that connects nearly a century of tradition with modern innovation.
Aside from organizing the iconic Thanksgiving Parade, The Parade Company hosts a range of events such as the Ford Fireworks celebration, Hob Nobble Gobble, and the Turkey Trot. Visitors can also explore ParadeLand through studio tours, witnessing the intricate prop production process where unique creations come to life. The company's commitment to engaging the community extends to volunteer opportunities, inviting individuals to be a part of these memorable festivities.
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