The Sunflower Group is a promotional services firm that builds brand awareness through targeted product sampling and high-impact promotional vehicles. The company helps its customers build brands by reaching consumers through a variety of channels. It creates brand awareness by delivering marketing messages along with product samples, coupons and premiums to targeted consumers. Founded more than 25 years ago as an innovator in the field of run of press newspaper advertising, The Sunflower Group s techniques include the BillBoardBag and the SamplePouch, which utilize home-delivered newspapers bags for promotional purposes. The company also puts on in-store product sampling and consumer tasting events at public events. The Sunflower Group is based in Overland Park, Kan.