USB Thinking Ahead is a company based in Chesterfield, MO that focuses on the soy checkoff program. They aim to maximize profit opportunities for U.S. soybean farmers by investing in research, education, and promotion efforts. With a collective investment from soybean farmers, USB Thinking Ahead addresses and meets the needs of end users, building preference for U.S. soy.
Established in 1991, USB Thinking Ahead was created as a result of the growing state checkoff programs that started in the late 1960s. With a team of farmer-leaders from various states, the company is dedicated to supporting the soybean industry by funding initiatives that enhance the value and marketability of U.S. soybeans. Through their strategic plan and resources, USB Thinking Ahead plays a crucial role in the growth and success of the soybean industry.
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