Rotuba is a privately owned company incorporated in 1945 with headquarters and manufacturing facility located in Linden, N.J. The company has been producing cellulose acetate for more than 40 years. Rotuba is one of the largest independent producers of cellulose acetate and custom scent compounders of cellulose acetate propionate and cellulose acetate butyrate worldwide. Rotuba is also one of the leading companies providing custom extrusions for the lighting and the point-of-purchase display sector. Rotuba has launched scented cellulosics under the brand Auracell. Its on-site facilities and expertise include in-house tool and die machine shop, a fully integrated AutoCAD system, and an on-site color lab to develop custom colors and fragrances. The company also has representations in Asia and Europe with warehousing facilities in Asia.