Design Research LLC is a boutique consumer insights agency based in Lawrence Township, NJ. With decades of experience in testing product designs and identifying unmet consumer needs, they provide strategic solutions for designers, product developers, and marketers. Their success rate in testing and recommending new products exceeds 90%, significantly higher than the industry average of 80% failure rate. Design Research empowers businesses with insights to engage, excite, and delight consumers, ultimately boosting their bottom line. Specializing in housewares and home goods, Design Research understands the importance of knowing consumers and addressing the needs of different segments to maximize product acceptance. They offer services such as custom research, trend reports, and design testing mechanisms proven to increase unit sales three-fold. With a focus on breakthroughs, revelations, and new product directions, Design Research helps businesses open doors to new segments, designs, and opportunities, ensuring greater sales, profits, and longer product life cycles.Generated from the website