Established in 1998 by Raul Ruiz, On the Ave stands as a beacon of premier street fashion in Jersey City, NJ. From humble beginnings of selling white tees on foot, the brand has flourished into a one-stop destination for top-notch t-shirts, fleeces, accessories, and more, catering to the fashion-forward souls of the community.
Embraced wholeheartedly by local hustlers, entrepreneurs, and fashionistas, On the Ave embodies a unique blend of street culture infused with a touch of luxury. Each garment is meticulously crafted with a commitment to excellence, ensuring that every individual who adorns our styles can authentically express themselves through our carefully curated collection. Visit us at 308 Central Avenue to experience the essence of On the Ave—where quality products meet affordability, defining the very core of our brand since its inception.
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