Don Blauweiss Advertising & Design ( DBA&D ) is a marketing and creative boutique that helps companies promote their products, services or corporate images through all forms of marketing communications. The company was launched fifteen years ago when Don Blauweiss left a position as Senior Vice President/Creative Director at Saatchi & Saatchi to form his own marketing firm.The agency's creative solutions are based not on unusual for unusual s sake, but on unusual to dramatize and make memorable a product attribute that represents a compelling advantage.Each communication is produced after a study of the environment, an assessment of the competition and the establishment of a unique positioning in the market, with a creative strategy that dramatizes it.