Acceleration, part of WPP's data and technology company Choreograph, focuses on connecting the world's data to empower leading advertisers in creating significant business impact and driving growth. Specializing in transforming media through data and technology, Acceleration aids marketers in better understanding their audiences, optimizing media and creative decisions, automating marketing activation, and continuously measuring and learning.
With a team of over 3,000 data strategists, analytics experts, and technologists, Acceleration collaborates with clients and WPP's agency teams to develop custom data and technology solutions that deliver tangible impact and foster growth. They boast real impact statistics, such as delivering 13 million targeted media impressions per minute, building 200 predictive analytics models daily, and enhancing clients' marketing ROI by 25-30% on average.
Supported by a network of world-class partners like Google, Acceleration offers in-depth specialization in Google technologies and consults with clients to maximize their technology investments and media performance. Through their AI-powered Open Intelligence model and Open Media Studio platform, they provide clients with unparalleled insights and tools to optimize their marketing strategies and campaigns.
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