Mauro New Media is an internationally renowned consulting firm based in New York City, specializing in solving business-critical problems related to the usability and interactive quality of products and services. With over four decades of experience, they help clients, from world-class companies to leading startups, simplify complex products and empower simple ones, ultimately enhancing user engagement and optimizing customer experiences. Founded in 1975 by Charles L. Mauro, Mauro New Media has been at the forefront of innovation, being the first to establish a formal usability testing lab, develop a structured research methodology, and employ web-based usability testing methods. Their expertise lies in areas such as neuroscience-based design research, human factors engineering, complex GUI design, data visualization, and intellectual property consulting, among others. With a strong belief in the power of research and a network of allied professionals, they continue to drive the development of world-class interactive brands in the ever-evolving business landscape.Generated from the website