The General Electric Building, formerly known as the RCA Victor Building, stands tall at 570 Lexington Avenue at 51st St. Built between 1929-1931, this Art Deco masterpiece reaches a height of 194.6m with 50 floors. The salmon brick exterior features a base of rose-colored granite and a tower shaft clad in glazed tan brick.
One of the most notable features of the General Electric Building is its flamboyant top adorned with Gothic spires, brickwork, wavy decorations, and lightning bolt motifs symbolizing radio transmission waves. The building's crown illuminates at night, creating a stunning visual reminiscent of a giant torch. Inside, the entrance lobby boasts an aluminum-plated vaulted ceiling, walls of light pink marble, and aquamarine-colored glass fixtures.
Architects Cross & Cross designed the General Electric Building to harmonize with the neighboring St. Bartholomew's Church, resulting in a striking blend of Art Deco aesthetics and contextual sensitivity. The tower's vibrant colors and intricate details complement the church's architecture, creating a cohesive and visually captivating cityscape. A true work of art, the GE Building is a testament to the elegance and ingenuity of Art Deco design.
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