The IAB Technology Laboratory is a global digital advertising technical standards-setting body that aims to establish open technical standards across the ad-supported digital economy, enabling people and businesses to thrive from the societal and economic benefits of the internet.
With a mission to develop global, open interoperable technology standards, the IAB Tech Lab supports the growth of a secure and private ad-supported digital economy, addressing industry challenges and promoting transparency in the use of personal data for addressability.
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