IRI is a leading provider of market performance and strategy solutions, offering innovative tools and insights to help businesses track, assess, and innovate both in-store and online. With a focus on consumer and shopper behavior, analytics, media, retail, and big data technology, IRI empowers companies to make faster and better decisions, maximize campaign impact, and drive growth in today's dynamic market.
Through their comprehensive suite of solutions, including COVID-19 solutions and CPG economic indicators, IRI enables businesses to understand changes in consumer behavior, meet different consumers' needs, increase collaboration with retailers, and optimize advertising strategies. With a commitment to diversity, equity, and inclusion, IRI's experienced team of professionals collaborates closely with clients to deliver actionable insights and drive business success.
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