Noom is a weight-loss platform based in New York, NY, offering a comprehensive approach to help individuals achieve sustainable weight loss. With a focus on psychology, technology, and coaching, Noom helps users build healthier eating habits and learn to keep the weight off long-term. The platform provides personalized plans tailored to each individual's unique needs, incorporating behavior change techniques and daily lessons.
By targeting long-term habits and mindset, Noom stands out with its psychology-based curriculum that goes beyond traditional weight loss programs. Users have access to a color-coded food system, personalized support, and guidance to minimize long-term reliance on weight loss medications. Noom offers both Noom Weight and Noom Med programs, with the latter providing additional resources to incorporate medication into the weight-loss journey under medical supervision.
Noom's approach combines human coaching with AI support to keep users on track, offering tools to support healthy habits, track progress, and access a supportive community. With a focus on behavioral changes and personalized plans, Noom aims to help individuals not just lose weight but also maintain their results for a healthier lifestyle in the long run.
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