South Pole, a renowned brand based in New York, NY, is celebrated for its casual, streetwear-inspired clothing line. Founded in the early 1990s by brothers David Khym and Kenny Khym, South Pole caters to the fashion-forward youth seeking expressive, accessible streetwear.
With a rich history tracing back to the iconic styles of 1990s New York, South Pole sets itself apart by seamlessly blending heritage with a modern perspective. From the signature puffy ‘bubble’ jackets to the 4180™ Relaxed Fit denim, the brand pioneers high-quality, trendsetting designs that resonate with individuals worldwide.
Embracing authenticity, affordability, and cultural relevance, South Pole is more than just a clothing brand - it's a symbol of personal style and self-expression. By translating street trends into wearable fashion, South Pole empowers individuals to showcase their unique identity with confidence on a global scale.
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