Geopath is a leading organization in New York, NY that goes beyond being a billboard ratings bureau. They are an agile and integrated organization that is driving innovation in the out-of-home (OOH) industry. Geopath is committed to advancing a culture of inclusion and diversity throughout the OOH industry, with pillars that focus on understanding, nurturing, involving, transforming, engaging, and developing individuals within the industry. They provide audience location measurement, insights, and market research innovation to power a smarter OOH marketplace. Geopath's mission is to provide ratings for OOH advertising by generating demographic-specific impressions, rating points, and reach frequency measures for over a million pieces of OOH inventory. They aim to power a smarter OOH marketplace by incorporating industry-changing data sources and responding to seasonal, daily, and hourly variations. Geopath also offers training and education to ensure the successful use of their audience measurement system and supports the interests of advertisers, advertising agencies, and out-of-home organizations.Generated from the website