TIME'S UP is a grassroots environmental group in New York City that utilizes educational outreach and direct action to advocate for a more sustainable and less toxic urban environment. With a 35-year history, they aim to educate individuals about the environmental impact of everyday choices, from food consumption to transportation methods.
They also collaborate with the Museum of Reclaimed Urban Space, promoting the history of the East Village and the museum through a recently released book. Additionally, TIME'S UP organizes community gardening volunteer days and hosts regular events like Critical Mass bike rides, which played a significant role in improving cycling safety in the city during the 1990s.
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