As part of an effective marketing strategy, Western Beef establishes supermarkets primarily in inner city neighborhoods abandoned by many other supermarket chains. With its 21 high-volume full service supermarkets and four food outlet type stores it supplies the most visible warehouse supermarket chains in the New York metropolitan area with its products. Its stores, situated in neighborhoods with large populations and ethnic diversity, improve and implement its marketing strategies in order to increase customer service and sales. Its demographic research can reasonably ascertain a neighborhood's specific needs by concentrating on the ethnic backgrounds, income levels, population density and food preferences in its neighborhoods. Customers who need exotic fruits and vegetables can easily find yucca, yampi, passion fruit, sapote, kirby, appio and ajicito in our stores. The company also operates a wholesale food business that primarily deals in beef, pork, poultry and provisions.