CTB Consulting is a leading provider of sophisticated micro-territorial segmentation models and geo-demographic profiling solutions, offering unparalleled depth in customer consumer profiling and enrichment. Their web-based territorial analysis and geo-marketing platforms, Target Planner and Smart Site, provide innovative KPIs and pay-per-use services for companies seeking to internalize the analysis process and evaluate site potential and catchment areas.
With a focus on retail and manufacturing industries, CTB Consulting offers comprehensive analysis and benchmarking of business results, guiding decisions on store network rationalization and new openings. Their services also support trade marketing strategies, tactics, and local store marketing, providing an objective basis for franchisor-franchisee relations. Additionally, CTB Consulting operates GeoDati, an exclusive e-shop for professionals utilizing desktop GIS for geomarketing and territorial analysis.
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