Waupaca Buyers' Guide offers specialty publications, such as OntheWater, New London, Wisconsin Outdoors and Wedding. It provides information on properties for sale and lease. The guide offers a range of advertising and marketing opportunities for several businesses. Waupaca Buyers' Guide is a part of the Journal Community Publishing Group, which was established in 1972 as Add, Incorporated. The Journal Community Publishing Group offers a variety of publishing and printing solutions. The group has operations in Wisconsin and Florida. It publishes more than 45 newspapers that focus on local news. The Journal Community Publishing Group also offers over 40 shoppers that reach nearly 600,000 households every week.

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