Direct Marketing Association Inc, based in Houston, TX, is the largest trade association in the U.S. dedicated to serving all aspects of marketing. Formerly known as the Data Marketing Association, it was acquired by the ANA in May 2018, aligning the strategies of both organizations under a single brand. The association promotes ethical business practices and offers a name removal service for consumers to manage their marketing preferences. With a focus on advocacy, innovation, education, and connections, Direct Marketing Association Inc provides valuable resources and support to help businesses maximize the potential of their data. Through their website, they offer case studies, research, industry insights, and more, as well as hosting events, training programs, and committees for professionals in the marketing industry.Generated from the website

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