Directions Research is a leading business insights and analytics company with over 30 years of experience in forming long-term partnerships with marketing, consumer insight, and B2B professionals. Their mission is to empower clients to impact strategic business decisions and drive action through actionable insights and innovative solutions.
As the full-service marketing research division of Directions Inc, an employee-owned firm based in Cincinnati, Ohio, Directions Research excels in market assessment, brand equity tracking, innovation, product testing, and shopper insights. Their personalized approach, depth of knowledge, and broad capabilities set them apart as trusted advisors and seamless partners in delivering customized solutions tailored to each client's unique objectives.
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