Ellie Lance is a small family owned business that specializes in "Charming Your Memories" in sterling silver charms and jewelry.Ellie Lance was started in 1981 by Kim's mother, Ele anor Roylance, in Dallas, Texas ( hence, Ellie Lance ). In 1999, we moved the business to San Antonio, Texas.We specialize in US made sterling silver charms. In addition to sterling charms, we offer many in 14K gold. The gold charms are not currently on our website, however, please feel free to email us if you are interested in our 14K gold charms. We also make custom charms for groups, clubs and schools. We are always designing more ways to "charm your memories ". We would love your ideas too.We carry a great selection of sterling silver jewelry for all ages and occasions. Be sure to check out the other categories on our site.