Bowling Bicycle Inc. was established in 1948 by Ella and William Bowling. The original store was opened on Wafer Street in Pasadena. In 1960, this store was moved to 2036 Richey and in 1965 the store was moved next door to the present location of 2049 South Richey. Bowling Bicycle Inc. was established in 1948 by Ella and William Bowling. The original store was opened on Wafer Street in Pasadena. In 1960, this store was moved to 2036 Richey and in 1965 the store was moved next door to the present location of 2049 South Richey.