The National Center On Shaken Baby Syndrome in Ogden, UT offers the evidence-based Period of PURPLE Crying program, which aims to support parents and caregivers in understanding early increased infant crying and reduce the incidence of shaken baby syndrome and abusive head trauma. The program provides parents with information on the frustrating features of crying in normal infants and offers resources based on over 50 years of research on infant crying. Additionally, the center implements the CLICK for Babies campaign, which raises awareness about the Period of PURPLE Crying and the importance of never shaking a child.
The program materials provided by the National Center On Shaken Baby Syndrome are designed and approved by pediatricians, public health nurses, child development experts, and parents. These materials are educational, attractive, and relevant to all parents of newborns, emphasizing the dangers of shaking a baby. The center also offers a variety of resources, including videos, booklets, and reminder cards, to help parents cope with inconsolable crying and understand appropriate actions to take. With over 2,000 implemented sites, the Period of PURPLE Crying program is widely distributed to parents and caregivers across various locations.
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